make friendsBackground & Strategy

Product type: 1v1 voice chat, game room + dating

Placement area: Middle East

Device: ios, android

Assessment metrics : cpi, retention

delivery target

Recruitment anchor, voice room & game room data comparison test

Placement Summary

Breaking through the conventional material (beauty direction), through voice calls (male and female combination, increase interactivity); chat window, with female topics as the topic of conversation + social pop-up picture combination; real-life scenarios combined with game content)

Through the test of the direction of the new material, the magnitude is more than doubled while the cpi is about 10% lower than the conventional material.